Nendo : draftsman 01.scale (Watch Series)

photos by Akihiro Yoshida

A wristwatch series, inspired by the drafting instruments draftsmen use to prepare precise plans and drawings.
The first watch, scale, borrows the layout of a calibrated ruler. The scale marks are printed directly on the crystal
rather than on the face to emphasize the link to gradations. We hoped our design would function like a tool to
help wearers measure time as they would measure length.

Beautiful and minimal watch designed by Japan-based studio Nendo.